BABS01 Business Studies

BABS01 Business Studies Questions:

Learning Outcomes

• To understand and define the term Emotional Intelligence Golemans Theory.
• To understand the Communication Process Model.
• To understand Tuckmans Model on Group formation.

Emotional Intelligence

What is emotional intelligence and why is it important

Self-Awareness

Individuals who have high self-awareness

• Identify personal feelings
• Understand and evaluate them
• Acknowledge and accept them
• Conduct accurate self-appraisals
• Are self-confident
• Welcome feedback
• Perceive situations accurately
• Take risks for what they believe to be right

Apprentice Challenge

Ask the students to compile a SWOT analysis for the task.

If required, you could use a case study approach that would be suitable for the task set.

Please find below this years output requirement with the brand name removed as you can come up with a standardised brand to be followed by all campuses.

Outputs We Are Expecting:

1. Using a SWOT framework, evaluate the strengths, weaknesses, opportunities, and threats for LSST
2. Based on your SWOT analysis, can you think of any new product opportunities for LSST that would enable growth opportunities for the brand and identify the target audience selected for the new product.
3. For the new product identified develop a marketing communication plan to reach the target audience.
4. Ensure you use databases and other research sources to support your assumptions

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